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Front Row Sports Excellence is the largest independent sporting goods retailer in the Niagara Region! Located in the Bicycle-Friendly community of Thorold, Ont., our store boasts a large cycling department that offers bike sales in brands including Felt, Scott and Bonelli, as well as cycling accessories, apparel, footwear, parts and protective gear. Our bike shop also offers all types of bike maintenance – from basic tune ups, to brake repairs and more! Just a 5 minute bike ride from the Welland Canal Pathway and the Greater Niagara Circle Route cycling trail, Front Row is the perfect place to stop if you need anything during your ride. Our store is about a 10-15 minute drive from St. Catharines, Niagara Falls, Welland and Niagara-on-the-Lake. We have a bike rack out front of our store for cyclists to lock up, free water and coffee for all customers and a bike club that operates weekly rides out of the store! Cyclists looking to refill their water bottles or use the restroom may also do so at Front Row!